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Olympic Games Provide Platform for New Ad Initiatives

“Olympic Games Provide Global Platform For New Ad Initiatives” reads the headline to Philip Rosenstein’s review of findings of the Networked Insight media tracking...

Sports Uniforms Nothing More than Laundry

So the NBA has come up with a plan to have special uniforms on certain days with players’ nicknames instead of their last names...

NBC already celebrating record advertising yield for Sochi 2014

American broadcaster NBC Universal have sold a record $800 million in advertising for next year's Winter Olympics in Sochi and expect it to raise...

Amazing Findings About Super Bowl Television Viewers

A series of interesting findings about Super Bowl Television viewers have been revealed by an opinion poll conducted by the Lab42 market research company....

Armstrong Interview with Oprah Marks OWN’s Highest Rated Weekday Telecast

With 4.3 million viewers watching Oprah Winfrey’s interview with Lance Armstrong, the special “Oprah’s Next Chapter” premiere episode, according to The Nielsen Company, marked...

Nike Scores With Ambush Products, Ads, PR

There is just one comment displayed this morning on Bloomberg’s “Alternate Olympic Medal Count,” which is a tally of the number of medals won...

This Space for Rent

There really wasn't much of an uproar from sports fans when it was announced that a low level soccer team, FC New York, was...

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