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United Airlines Naming Rights Image Rehab?

It is a busy time in the Los Angeles area football stadium business. Los Angeles Rams ownership has announced that the plan to open an Inglewood...

Oakland is a Hot Market, but not in Sports

Answer: This city may have the hottest real estate market in the San Francisco Bay Area. Question: What is Oakland? Correct. That's right, Oakland,...

Nightengale: Bryce Harper, Nationals Reach Unusual Contract Deal

In an unusual midseason agreement, the Washington Nationals and Bryce Harper came to terms on a one-year, $21.65 million contract extension that gives both...

Disney Cites Subscriber Losses for ESPN Profit Tumble

As Walt Disney Co. reported an 11 percent jump in profit in its second fiscal quarter. The company’s media networks unit, which includes ESPN,...

McIlroy Inks $100 Million Deal with TaylorMade

Rory McIlroy’s status as one of the most marketable individuals in global sport was confirmed as the Northern Irishman signed a $100 million deal...

Big Baller and Modern Sports Marketing

There is a talented young basketball player named Lonzo Ball and his father, LaVar, is attempting to cash in on this gift with a...

Dave Stewart Joins Tagg Romney’s Ownership Group to Buy Marlins

Dave Stewart, former general manager of the Arizona Diamondbacks, has joined Massachusetts businessman Tagg Romney’s ownership group bid for the Miami Marlins, a high-ranking...

Saga Continues for ‘Big Baller Brand’

What is it that LaVar Ball is missing when it comes to his son and the brand he created finding a partner for endorsements?...

Under Armour, Stephen Curry, Shoes and Missing Targets

For many of us, it’s fun and games. Professional and amateur sport is about watching the games, enjoying the amazing athletic performances, the sense...

Layoffs Hit ESPN On-Air Personalities and Staff

At least 100 staff members, many who were on-air talent, have been laid off by ESPN in response to the network's falling subscription revenue and...

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