Budweiser Ends 33-year Sponsorship Deal with USOC
Brewing giant Anheuser-Busch InBev, who manufacture Budweiser, have decided to end their sponsorship of the United States Olympic team after 33 years.
The United States...
Fox Selling Digital Super Bowl Ad Packages for $700,000
Fox television is selling digital-only advertising packages for next month's Super Bowl for as much as $700,000 for a 30-second spot, with a 30-second...
Proposed Football League a Threat to College Football?
There is word of another attempt at starting a football league. This one has a significant variation compared to other startup leagues. The players...
Vegas Golden Knights May Eventually Turn Into a Strong Brand
The National Hockey League's Las Vegas franchise has a name, Vegas Golden Knights, but the team owner Bill Foley may have a trademark problem with the U....
Gretchen Kelsey Brown Receives United States Sports Academy Distinguished Service Award
Gretchen Kelsey Brown, co-founder of Athletic Business magazine and chief executive officer of Athletic Business Media, Inc., has been presented the United States Sports...
Adidas Concept Shoe is Touted as First to Utilize Biosteel Fiber
The Adidas Futurecraft Biofabric concept model is being touted as the world’s first performance shoe to utilize Biosteel fiber, a replication of natural silk...
Thursday Night Football Was NBC’s Most Watched November Thursday Show Since 2006
NBC’s first-ever telecast of Thursday Night Football averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since...
David Owen: The Brooklyn Dodgers, a Soccer War and a Rhinestone Cowboy – Great...
The gift-giving season is fast approaching; so in the spirit of "news you can use," I have put together a Top Dozen list of...
GoDaddy Grand Canyon?
Sports marketing is firmly ensconced in the fabric of sports spectatorship all across the world. The marketing of recreation activities has also gained increasing...
The NFL And Video Streaming On Twitter
The strategists and bean counters at Comcast’s NBC must be really pleased that the network's most reliable sports property in getting eyeballs, the NFL,...
