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Adidas Concept Shoe is Touted as First to Utilize Biosteel Fiber

The Adidas Futurecraft Biofabric concept model is being touted as the world’s first performance shoe to utilize Biosteel fiber, a replication of natural silk...

Thursday Night Football Was NBC’s Most Watched November Thursday Show Since 2006

NBC’s first-ever telecast of Thursday Night Football averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since...

David Owen: The Brooklyn Dodgers, a Soccer War and a Rhinestone Cowboy – Great...

The gift-giving season is fast approaching; so in the spirit of "news you can use," I have put together a Top Dozen list of...

GoDaddy Grand Canyon?

Sports marketing is firmly ensconced in the fabric of sports spectatorship all across the world. The marketing of recreation activities has also gained increasing...

The NFL And Video Streaming On Twitter

The strategists and bean counters at Comcast’s NBC must be really pleased that the network's most reliable sports property in getting eyeballs, the NFL,...

WBSC Announce Broadcasting Rights Deals for Women’s Baseball World Cup

Broadcasting rights for the World Baseball Softball Confederation (WBSC) Women's Baseball World Cup have been awarded to companies in Asia, the Americas and Oceania. SBS,...

It is Good to be an NFL Owner

The National Football League season is about ready to get underway and it seems it is probably a good time to see how the...

Ryan Lochte Was Never a Hero

It is doubtful anyone is going to learn any lessons from swimmer Ryan Lochte about why athletes should be appreciated for just their athletic...

Speedo, Ralph Lauren Among Sponsors to Drop Lochte Following Rio 2016 Antics

Swimwear and fashion giants Speedo and Ralph Lauren have each dropped their sponsorship of American swimmer Ryan Lochte following worldwide criticism of his drunken...

NFL Looking at China Again

There are some suggestions that the National Football League ownership group is open to start the 2018 regular season in China. That would be...

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