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USA Swimming, NBC Sports to Broaden Partnership

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Photo: Outside Magazine

NBC Sports Group and USA Swimming will broaden their partnership with the announcement that NBC Sports’ Playmaker Media will power the launch of USA Swimming Productions.

Playmaker Media, owned by NBC Sports Group and operated by NBC Sports Digital, delivers direct-to-consumer, live streaming and video-on-demand solutions for major sports leagues, professional team franchises, regional and national sports broadcasting networks and other premium rights holders of live-event content. USA Swimming is the first U.S. National Governing Body to employ Playmaker, which also provides video support for the International Olympic Committee’s (IOC) global digital Olympic Channel.

“When we looked how to best expand our distribution of content to TV, web, mobile, connected TVs and other digital areas, Playmaker Media clearly rose to the top as the most useful platform to reach our audiences,” said Matt Farrell, USA Swimming Chief Marketing Officer with said Eric Black, Senior Vice President & Chief Technology Officer, NBC Sports Digital adding: “The NBC Sports and USA Swimming alliance continues to grow, and this Playmaker Media partnership is the latest example. Our digital team has always enjoyed a terrific relationship with USA Swimming, including our collaborative work during last summer’s USA Swimming Olympic Trials that attracted almost a half million live streaming users. It’s successes like that which directly led to this USA Swimming Productions powered by Playmaker Media agreement.”

NBC Sports Group and USA Swimming recently announced a media rights agreement that provides NBC Sports Group with exclusive television and digital streaming rights to five premier USA Swimming events through 2024. USA Swimming Productions powered by Playmaker Media will debut on https://www.usaswimming.org/ on June 27 in advance of its 2017 Phillips 66 National Championships and World Championships Trials June 27-July 1 from Indianapolis.

This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.

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