Sport Marketing

Home Business Sport Marketing

Speedo, Ralph Lauren Among Sponsors to Drop Lochte Following Rio 2016 Antics

Swimwear and fashion giants Speedo and Ralph Lauren have each dropped their sponsorship of American swimmer Ryan Lochte following worldwide criticism of his drunken...

NFL Looking at China Again

There are some suggestions that the National Football League ownership group is open to start the 2018 regular season in China. That would be...

Olympic Games Provide Platform for New Ad Initiatives

“Olympic Games Provide Global Platform For New Ad Initiatives” reads the headline to Philip Rosenstein’s review of findings of the Networked Insight media tracking...

NBC Says Rio Games ‘Most Economically Successful’ Ever

“This will be our most economically successful games in history,” says Mark Lazarus, chairman of the NBC Sports Group, as NBC insists its Rio...

The T.V. Bill is Too High

Walt Disney Company officials along with a number of top executives at other places that have sports networks probably are not too thrilled with...

Olympic Channel to Launch on August 21

A key element in the Movement’s push to engage more young people and spark interest in Olympism year-round, the channel will be available after...

Technology Giants Apple to Sell Special Edition Watch Bands in Brazil During Rio 2016

Technology giants Apple will be selling limited-edition watch bands during next month’s Olympics in Rio de Janeiro.  The bands represent the flags of 14...

Nike Reigns as the #1 Sports Stock to Purchase

In the sports industry, few have been able to compete, let alone be near the level of globalization that Nike has reached. From the...

Most Valuable Sports Franchises in the World According to Forbes

Have you seen Forbes magazine's list of the most valuable sports franchises in the world? If you haven't and live in the United States,...

The Once “Mighty Game” is a TV Show Now

The Major League Baseball "All-Star Game" started off as a gimmick, and remains a gimmick eighty-three years later.  The first "gimmick," if you will,...

Stay Connected

5,228FansLike
440FollowersFollow
1,743FollowersFollow
199SubscribersSubscribe

Featured