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Adidas Concept Shoe is Touted as First to Utilize Biosteel Fiber

The Adidas Futurecraft Biofabric concept model is being touted as the world’s first performance shoe to utilize Biosteel fiber, a replication of natural silk...

German Olympic Team Continues Adidas Partnership

"The Adidas brand is an integral part of the German Olympic team", said Alfons Hörmann, President of the German DOSB Olympic Sports Confederation, announcing...

Nike Reigns as the #1 Sports Stock to Purchase

In the sports industry, few have been able to compete, let alone be near the level of globalization that Nike has reached. From the...

German “adidas” Extends Agreement with German Football Federation

Reportedly paying between 50 and 70 million Euros a year, the German adidas sportswear company succeeded in extending its supplier agreement with the DFB German football...

Adidas set to sign record-breaking kit deal with Real Madrid days after cancelling IAAF...

Sportswear giants Adidas and Spanish La Liga side Real Madrid are reportedly poised to enter a record-breaking kit deal just days after it was...

Why Nike, Adidas Are Turning to Celebrities in 2016

Move aside Michael Jordan. When the world’s largest athletic-gear company kicked off two days of media presentations this week to preview new, innovative gear that...

Exclusive: Adidas give IAAF until end of year to sort out doping crisis, Coe...

Adidas has given the International Association of Athletics Federations (IAAF) until the end of this year to demonstrate they are dealing with the doping...

Native American mascots: Adidas announced it will provide free design help

As the use of Native American mascots in sports continues to be controversial, Adidas announced it will provide free design help to any U.S....

FIFA, adidas To Partner Through 2030

The FIFA world governing body of soccer and Germany’s adidas sportswear company have announced their long-term partnership agreement - granting adidas the Official Partner,...

Adidas Suspends Tyson Gay’s Contract as Administrators React to Latest Doping Incidents

Sportswear brand Adidas has moved to suspend its contract with Tyson Gay, the U.S. sprinter, as sports administrators began to react Monday to the...

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