“The Adidas brand is an integral part of the German Olympic team”, said Alfons Hörmann, President of the German DOSB Olympic Sports Confederation, announcing that the DOSB will continue its long-standing partnership with the German sportswear brand through 2024. As a result, adidas will remain by the side of the German Olympic team for the 2018 Winter Games in Pyeongchang, for the 2020 Summer Games in Tokyo (Japan), as well as for the 2022 Games Beijing and 2024 at the still to be elected host city.
“Together we will write a new chapter in Olympic history and inspire the younger generation for sport”, Hörmann added, with adidas CEO Herbert Hainer stating: “The close and trustful cooperation with the German Olympic team is without doubt very special for us. We are delighted that we can continue to support the best German athletes at the Olympic Games in the future”.
The partnership between the DOSB, or the National Olympic Committee (NOC) for Germany and adidas has existed for more than 45 years. The involvement of the sporting goods manufacturer in the Games reaches even further back: in 1928, adidas founder Adi Dassler equipped Olympic athletes for the first time. For this year’s Olympic Games in Rio de Janeiro, adidas is supplying more than 60,000 articles for German athletes, including the podium and tracksuits, as well as -. for the first time – also the official uniforms for the opening ceremony. “An important part of the partnership between adidas and the DOSB is also working closely with numerous junior programs and events, such as the Olympic Youth Games or the European Olympic Youth Festival , the DOSB emphasizes.
This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.