Home Ethics Gender Issues Magdalena Neuner is the new face of the B2RUN German corporate running

Magdalena Neuner is the new face of the B2RUN German corporate running


Magdalena Neuner is the new face of the B2RUN German corporate running
championship. For the 2016 season, the two-time Olympic and multiple biathlon world champion will act as an ambassador for the popular leisure sports series, competing alongside up to 190,000 recreational runners throughout Germany. Various promotional campaigns and ‘money can’t buy’ experiences are planned for her engagement – with the main focus on her proximity to the runners, interaction with the companies and in particular the team spirit.

Companies participating with their staff at one of the 17 B2RUN events will be able to register by 30 April to win the “B2NEUNER Day” experience. The winner company is offered face-to-face advice from Magdalena Neuner at their own premises, where the former professional athlete will provide staff with guidance on topics such as motivation, nutrition and performance. Magdalena Neuner will then compete with the staff at the actual B2RUN event – guaranteeing attention and the additional incentive of running
alongside a professional.

Magdalena Neuner knows just how important the right motivation is, having found the right balance following her pro-career. It is not any more about the competition, but about the shared experience: “I personally place high value on a healthy lifestyle and want to bring this to my immediate environment. B2RUN stands precisely for this message – the joy of sportive exercise and team spirit. The six-kilometer track is manageable for everyone and is rewarded with finishing in some of Germany’s biggest stadiums. I’m really looking forward to participating at B2RUN and to sharing the excitement of the experience with so many recreational runners,” said Neuner.

This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.


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