ABC’s Broadcasts of the National Basketball League Finals Outperforming Results from Last Year
ABC’s broadcasts of the National Basketball League Finals continue to easily outperform results of a year ago – as well as offering up the highest average viewership in nearly a decade and a half. Game three between Golden State Warriors and the Cleveland Cavaliers earned a big Nielsen 18.8 million viewers – up 25% from last year’s 14.8 million viewers. Among key 18-49 viewers, results rose 24% versus a year ago to a 7.3 rating and 25% share. Through three games, the 2015 NBA Finals are up 25% to an average 18.6 million versus 14.9 million with , with adults 18-49 viewers gaining 20% over a year ago to 7.2/24 from a 6.0/19. So far, according to MediaPost’s Media Daily News the 2015 NBA Finals are posting the best results in 14 years, since 2001, when the Los Angeles Lakers played the Philadelphia 76ers.
This article was republished with permission from the original publisher, Sport Intern.