Opening World Cup matches set viewership records across the globe for 2014

 

Television coverage of the 2014 World Cup broke a whole host of viewing records during the first round of group matches in Brazil. According to FIFA, opening matches set new audience highs for 2014 all over the world as fans watched in record numbers in countries such as Brazil, Japan, Germany, the United Kingdom, Argentina, France, the Netherlands, Croatia and Italy. An all-time high was set in the French-speaking part of Belgium. The viewing figures also revealed an impressive increase in the United States, Canada and Australia, where the World Cup is helping to drive interest in the game to new levels.

Some of the key figures include: 42.9 million watched Brazil and Croatia on Brazilian channel TV
Globo, the highest sports broadcast of 2014 ● England and Italy’s opener attracted 14.2 million on
BBC1 in the UK and 12.8 million on RAI 1, the highest TV audiences in both countries in 2014 ● 34.1
million watched Japan play Côte d’Ivoire on Japanese channel NHK, twice the size of the next biggest
sports broadcast of 2014 ● Germany’s win over Portugal reached 26.4 million on ARD in Germany, the
biggest 2014 TV sports audience● 11.1 million watched the USA v. Ghana match on ESPN in the United
States – a record high for ESPN’s coverage of men’s FIFA World Cup matches.

“These record-breaking figures show just how popular football and the FIFA World Cup are
across the world, from Japan to Argentina,” said Niclas Ericson, Director of FIFA TV. “We are seeing
highly encouraging growth in interest in markets such as the United States and Australia. The FIFA
broadcast production of all World Cup matches makes this competition truly global and accessible for
fans all over the world. It therefore plays a crucial role in supporting FIFA’s core mission to develop
football everywhere, and for all.”

FIFA, which had a net cost of about 150 million US$ on the broadcast production at the 2010
FIFA World Cup™, is investing heavily again this year to ensure that football fans everywhere receive the
very best viewing experience of 2014 World Cup matches in Brazil. FIFA has agreed arrangements with
more than 160 main Media Rights Licensees for TV around the world, meaning all global territories are
able to access the 2014 World Cup. In total, FIFA has approximately 700 licensees across TV, mobile
and broadband, and radio for the World Cup.

This article was republished with permission from Karl-Heinz Huba, the editor and publisher of the Sport Intern. 

 

 

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