Ralph Lauren unveils U.S. kit for Sochi 2014 drawing on ‘refined American style’

 

The Ralph Lauren-developed kit to be worn by the U.S. team in the Athletes’ Village and at the Closing Ceremony of the Winter Olympic and Paralympic Games in Sochi next year has been unveiled.

The kit, introduced via a fashion segment on American television, aims to draw on the “heritage and sophistication of the Olympic and Paralympic Games and a tradition of refined American style.”

US star Evan Lysacek wears the Closing Ceremony kit as he continues his battle to return from injury to defend his Olympic figure skating title in Sochi.

In comparison with previous Olympic kits developed overseas, it has been produced within the U.S.

The Closing Ceremony uniform features a “dynamic mix of patriotic references and sporting icons” while the village wear collection consists of “festive wool sweaters, iconic mesh polos and performance-inspired tees and fleece tops.”

Accessory offerings, featuring American flags and Olympic branding, have also been produced.

These range the from knitted hats, gloves and scarves to nylon duffel bags and a limited-edition “polo bear” which will also be dressed in the Closing Ceremony uniform.

“When the US Olympic and Paralympic teams march into the Olympic Stadium in Sochi, they will carry with them the support of all Americans,” said Peter Zeytoonjian, United States Olympic Committee (USOC) managing director of marketing.

“Ralph Lauren takes great pride in outfitting Team USA, and the Closing Ceremony garments for the 2014 US Olympic and Paralympic Teams reflect the pride and embody the emotion of this special moment.”

The USOC added that they are “proud to have Ralph Lauren as an official outfitter of the US Olympic team, providing iconic parade uniforms and an authentic sportswear collection of commemorative pieces for men, women and children.”

The collection will be available to purchase online from mid November.

It will also be available in select Ralph Lauren retail stores and department stores in the US from December.

Contact the writer of this story at nick.butler@insidethegames.biz. Inside the Games is an online blog of the London Organizing Committee that staged the 2012 London Games. The blog continues to cover issues that are important to the Olympic Movement. This article is reprinted here with permission of the blog editors.

 

 

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