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Stanley Cup Finals Earn Big TV Ratings

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Pittsburgh Penguins players pose for a team photo with the Stanley Cup. Photo: Christopher Hanewinckel-USA TODAY Sports

The six-game 2017 Stanley Cup Final featuring the Pittsburgh Penguins and Nashville Predators produced a Total Audience Delivery (TAD) of 4.762 million average viewers, making it the most-watched Stanley Cup Final on record without an Original Six team, according to The Nielsen Company and digital data from Adobe Analytics.

Game 6 on NBC, which the Pittsburgh Penguins won by a score of 2-0 on Sunday night to become the first team to repeat as Stanley Cup Champions since the Detroit Red Wings in 1997 and 1998, averaged a TAD of 7.086 million viewers, up 29 percent vs. last year’s Cup-clinching Game 6 on NBC featuring Pittsburgh and San Jose (5.476 million).

Across 84 games on C/NBCSN/CNBC/USA Network, the 2017 Stanley Cup Playoffs averaged a TAD of 1.387 million viewers, up 11 percent vs. the 2016 postseason (89 games; 1.253 million). TAD measures consumption across multiple platforms, combining the Average Minute Audience (AMA) for television and digital.

This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.

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