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NBC Sports Acquires US Media Rights for Rugby World Cup

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Photo: Forbes.com

NBC Sports has acquired the exclusive U.S. media rights to the Rugby World Cup through a seven-year partnership with World Rugby. The agreement includes media rights on all platforms and in all languages to the Rugby World Cups in 2019 and 2023; the Women’s Rugby World Cup in 2017 and 2021; the Rugby World Cup Sevens in 2018 and 2022; and the annual World Rugby U20 Championships from 2017-2023.

“This agreement is the culmination of years of cultivating our rugby portfolio. It began with U.S. collegiate rugby clubs and now, through this unprecedented agreement, includes the greatest tournaments, teams, players and coaches in the world,” said Jon Miller, President, Programming, NBC Sports Group. “Whether it is men’s or women’s, sevens or 15s, pros or amateurs, rugby fans can rest assured that they will have more access to more premier rugby content than has ever been possible in the U.S.”

“The USA is one of the fastest-growing markets for rugby participation and fan growth. This exciting and unprecedented deal with one of the world’s most prestigious broadcasters will ensure that more people than ever before in the USA will be able to access the world’s top men’s and women’s fifteens and sevens events. NBC will be the destination for rugby in the USA,” said World Rugby Chairman Bill Beaumont, with World Rugby CEO Brett Gosper adding: “This deal represents a significant uplift on previous deals in the US, reflecting the ever-increasing stature of rugby within what is arguably the most competitive commercial marketplace for sport.”

The agreement begins this spring with the World Rugby U20 Championship 2017 from Georgia, and continues this August with the Women’s Rugby World Cup from Ireland. San Francisco, Calif., will host the Rugby World Cup Sevens in July of 2018, while Japan hosts the Rugby World Cup in 2019. Sites beyond 2019 have yet to be determined.

This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.

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