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Olympic Channel Launches Digital Platform in Six Additional Languages

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The Olympic Channel has had around 300 million views across all of its platforms since it was launched on the day of the Rio 2016 Closing Ceremony in August. Photo: Associated Press

The Olympic Channel has been launched in six additional languages and is now available in Chinese, French, German, Italian, Brazilian Portuguese and Latin American Spanish.

The launch represents the first non-English languages to be added to the global digital platform.

As of today, fans and users have the option to experience the current version of the Olympic Channel in one of seven languages.

In addition to the multi-language user interface, viewers can continue to watch original programming with subtitles in one of 10 languages which has been an available feature since the channel launched in August 2016.

“This is a great way to reach more people around the world and to tell the great Olympic stories in a way that connects directly to them,” International Olympic Committee (IOC) President Thomas Bach said.

“The launch of the Olympic Channel platform in multiple languages ensures that more fans around the world will be able to discover and explore stories that will help them to connect with their favourite sports and athletes in their own language.”

To experience the Olympic Channel in a language other than English, users can select the option through the language button in the upper right-hand corner of olympicchannel.com.

On the Olympic Channel app, the experience coincides with the language of the mobile device operating system.

To select a different language, users have to change their operating system language preference on their mobile device.

The Olympic Channel plans to release four additional languages in the coming months including Arabic, Japanese, Korean and Russian versions.

In addition to creating a multi-language global digital platform, it is claimed the Olympic Channel is working with broadcast partners and National Olympic Committees to develop localized versions that will offer region and language-specific user experiences on linear and digital platforms.

“Language and localisation features are a high priority for us in 2017,” said Olympic Channel general manager Mark Parkman.

“The availability of six additional languages on the global digital platform is a significant step in the Olympic Channel’s evolution as we look to create more personalized user experiences for Olympic fans around the world.”

The Olympic Channel was launched on August 21 as a key part of the Olympic Movement’s push to engage more young people and spark interest in Olympism all year-round.

IOC members unanimously approved the Channel – which has a fully-funded budget of $490 million for its first seven years – at the 127th IOC Session in Monte Carlo.

The International Association of Athletics Federations (IAAF), the International Handball Federation (IHF), the International Volleyball Federation (FIVB) and the International Surfing Association (ISA) are the only Summer Olympic International Federations not to have struck a deal with the Channel.

The International Biathlon Union (IBU) is the sole winter sport on the Olympic program which has not yet entered into a partnership with the Channel.

By Daniel Etchells

Republished with permission from insidethegames.biz

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