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Thursday Night Football Was NBC’s Most Watched November Thursday Show Since 2006

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NBC's Thursday Night Football game between the New Orleans Saints and Carolina Panthers was the network's most watched November Thursday night broadcast since 2006. Photo: Mike McCarn, AP

NBC’s first-ever telecast of Thursday Night Football averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since 2006, excluding Thanksgiving nights (13.4 million viewers for ER on 11/30/06).

The Carolina Panthers’ 23-20 victory over the New Orleans Saints averaged a Total Audience Delivery (TAD) of 13.6 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Fast National data released by The Nielsen Company. TV viewership on NBC and NFL Network peaked at 15.8 million from 9:45-10 p.m. ET. The game registered a national household TV rating of 8.1 percent.

The Average Minute Audience (AMA) for the live stream via Twitter, NBC Sports Digital, and NFL Digital was 305,000 viewers. In total, Twitter reached 3.4 million combined worldwide viewers for pregame coverage and Saints-Panthers for a minimum of three seconds with that video being 100 percent in view.

This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba. 

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