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LA 2024 Bid Features Emojis


Labelled as part of its work to create a new Games for a new era and attract new fans to the Olympic movement, the Los Amgeles 2024 bid committee unveiled an emoji keyboard app, the first-ever created by an Olympic candidature committee. Released in time for users to download and use during the Rio 2016 Opening Ceremony and throughout the Games, the free “LA 2024 Emojis” app features Olympic- and LA-inspired emoji icons designed to stimulate engagement and conversation around the world’s greatest celebration of sport. The app is also a tool for Angelenos and other LA 2024 supporters to show their support in digital form for bringing the Games to Los Angeles. Developed by YinzCam, a leader in mobile sports experiences, the LA 2024 Emojis app features colorful emojis such as LA 2024’s logo; an American flag waving on the beach; stylized versions of iconic LA landmarks and venues such as the Hollywood sign and the Los Angeles Memorial Coliseum.

Said LA 2024 Chairman Casey Wasserman: “As LA 2024 harnesses California’s technology to serve the Olympic Movement, we are thrilled to introduce the LA 2024 Emojis app, and give the next generation a new and dynamic way of engaging with the passion and excitement of the Games. The City of Angels is known around the world as a hub of innovation and creativity, and the LA 2024 Emojis App is a glimpse of how a Los Angeles Games in 2024 could promote the Games and leverage the city’s creative talent to connect and inspire the world.”

This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.


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