“How do we define and measure our success as a sport city and how do we communicate it?” will be the topic of a special and interactive session at the third edition
of the Smart Cities & Sport Summit, which will be held on October 10-12, 2016 in Lausanne. Taking the form of a Masterclass, participants will engage with Dr Mikkel Draebye, Strategy and Entrepreneurship Professor at the SDA Bocconi School of Management in Milan, to discuss various techniques to help define, measure and communicate success as a sport city. The hands-on, interactive one-hour session will incorporate tools, examples and demonstrations, and will be followed by the Toolbox, a
session in which five cities will talk about specific cases on how they define, measure and communicate success in various areas.
“Cities and public authorities invest vast amounts of money in sport every year to achieve many different objectives: to have a more healthy population, to create awareness on their city, to strengthen their brand positioning, or to create a dynamic and active community,” say a press release circulated by the World Union of Olympic Cities, organizers of the Smart Cities & Sport Summit. “No matter what their intentions, cities must be able to define a clear strategy, measure whether the objectives were achieved and communicate their success.”
This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.