In Australia, Seven Network has achieved some extremely strong viewing figures across its platforms.

According to The Sydney Morning Herald, an average of 596,000 people have watched the Winter Olympics through their televisions each day on regular broadcast.

Sochi 2014, broadcast on Network Ten, earned an average of 319,000 viewers per day in the first week.

It is believed the less varied time zone here in Pyeongchang, compared to Sochi, is helping Seven Network’s cause.

In the first week of broadcast, 43 million minutes have been spent watching the Winter Olympics on Seven Network’s streaming platforms.

Streaming figures are likely to eclipse those for tennis’ Australian Open, which amassed 90 million minutes last month.

“The growth is extraordinary,” Seven Network’s chief digital officer Clive Dickens was reported as saying by The Sydney Morning Herald.

“In January, 90 million minutes were spent with the Australian Open, and we will see the Winter Olympics go over the 100-million minute mark.

“With tennis you can understand it – it’s in Australia, it’s tennis, it’s [Roger] Federer and [Rafael] Nadal.

“With the Winter Olympics, people are less familiar with the sports.”