The 2015-16 season is flying by so quickly that it’s hard to keep up with all of the creative ideas being implemented on campus. Not to worry. The next women’s basketball webinar is scheduled for 2 p.m. Eastern time Feb. 11 and will feature best practices to date, including an emphasis on in-game entertainment with the new four-quarter format. The NCAA staff also will provide details for schools that have the potential to host the first and second rounds on their campuses. The full agenda is below. Register today.
- Women’s Basketball Updates
- Best Practices: Marketing, PR and Social Media
- Best Practices: In-Venue with the New Quarter Format
- Hosting the First and Second Rounds
- Marketing the First and Second Rounds
- Creative Challenge Update
Speaking of the Creative Challenge, thanks to everyone who has been using #WhatItsAllFour and the WBB Facebook Group to share what’s working for your women’s basketball program. The November winners were the Colonial Athletic Association for its #GetINthegame social media plan and the University of Miami (Florida) Hurricanes for their annual Fantasy Camp. Last month, the University of Delaware and the University of Georgia earned the Creative Challenge titles for their video holiday card and Beyond Basketball community initiatives, respectively.
There are still more chances to win the Creative Challenge with the Moment of the Month or the Wild-Card title. January’s New Year’s Resolutions encourage programs to share their team goals and also ask their fans what they are trying to accomplish this year. Maybe you’ll even see a way to pay it forward with your fans. For example, if several fans vowed to lose weight, invite them to a workout with your trainer or tweet them inspirational messages to keep them motivated. It’s fun to surprise fans, so use #WhatItsAllFour so we can be part of the fun. Of course, check with your compliance office before implementing your creative idea!
In February, we will be spreading the love by sharing the ways that your team has gotten out in the community this season. Tag your tweets with #WhatItsAllFour so we can gather all of these incredible moments in one place.
March is all about the dance, so after the Selection Show at 7 p.m. Eastern time Monday, March 14, post videos (tagging them with #WhatItsAllFour) of your teams dancing in celebration of making it into the field of 64 for the 2016 NCAA Division I Women’s Basketball Championship. For the Wild-Card winner in March, we will be taking extra consideration for teams that participate in Dribble to Work Day on March 14. Tag your videos with #WhatItsAllFour for a chance to win a donation to your marketing budget, and maybe your team will end up on SportsCenter’s Top 10 Plays like the Tampa Bay Lightning’s Steven Stamkos.
If you have questions or need more information about the February webinar or the Creative Challenge, email Tracie Hitz, NCAA director of championships and alliances, at firstname.lastname@example.org post questions in the WBB Facebook Group.
Brian Hendrickson, republished with permission ncaa.org the original publisher.