At one time, the term “corporate athletics” only applied to professional sport. Today, commercialization has not only permeated the collegiate ranks but has filtered downward into youth and recreational programs as well. The concepts of commercialization and profit are not immoral; however, when sport becomes overly commercialized, non-moral values such as money, celebrity and success can influence normative decisions. Unfortunately, when these values become central to sport, the way is opened up for non-normative actions such as bending of the rules, outright cheating, and exploitation of athletes. Sport at all levels has thus become a corporate entity that transmits economic, rather than ethical, values.