Book Review: Successful Sport Management
Appenzeller, H. & Appenzeller, T. (2008). Successful Sport Management. Durham, North Carolina: Carolina Academic Press
From the role Title IX has played in the development of sport in our society to the use of modern technology, Successful Sport Management is a complete and comprehensive book for anyone interested in sport management at any level. For the sports management professional this book is a reference tool that can be used on a daily basis just as a coach uses a playbook. Students can gain both practical knowledge about the profession and career guidance from this book, and the average fan can gain a better understanding of the sport management professionals’ role.
Although Successful Sport Management is a book encompassing the entire depth of the sport management profession, the chapters are able to stand alone and could be used to supplement individual learning and understanding of specific areas within the profession. The authors’ and contributors’ vast years of experience in the profession are used to provide the reader with real life scenarios in the industry. These personal experiences add colorful insights that grab the reader’s attention and keep him/her wanting to learn more. By using a variety of professionals in the sport management field as contributors, the authors provide a more diverse and far-reaching scope of the profession and helps the reader become a successful sport manager.
As a tool in the classroom, Successful Sport Management would be an exceptional book for all levels of higher education, from the bachelors thru the doctorate there is something for everyone. The authors have created a tool that can be used for teaching sport management courses as well as a supplement for more specific courses within the field such as facilities, risk management, and marketing.