The Los Angeles 2024 Olympic Bid Committee has signed Weber Shandwick, one of the world’s leading global communications and engagement firms, to provide communications support in international markets across the Olympic Movement. Weber Shandwick joins a strong team of communications professionals at LA 2024, the United States Olympic Committee and global sport agency JTA (John Tibbs Associates), working to bring the Games back to the United States for the first time in nearly three decades.
“LA 2024 is all about reimagining a New Games for a new era and harnessing California’s unique culture of creativity and imagination to connect the Games to the future. Given Weber Shandwick’s vast Olympic experience and its innovative, forward-looking approach, the firm is the perfect partner to help us tell that story and ultimately bring the Games to LA,” said LA 2024 Chief Communications Officer Jeff Millman with Jack Leslie, Chairman, Weber Shandwick adding: “We look forward to helping LA 2024 build a dialogue with international communities about what the Olympic and Paralympic Games can be in its journey to become the next host city.”
Weber Shandwick has more than 20 years of experience supporting winning Olympic bids and host cities, including most recently Beijing 2022, Tokyo 2020 and Sochi 2014. For LA 2024, Weber Shandwick will drive a proactive, international communications campaign in key markets around the world ahead of the International Olympic Committee’s decision, expected on September 13, 2017. The agency also brings a strong understanding of the pre-Games and Games-time communications environment in the new era of Olympic Agenda 2020.
This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.