The Evolution of Marketing To Female Sports Fans

“Shrink it and pink it” as a marketing strategy is all but dead, thank you very much. In its place we’re finally getting marketing campaigns...

Sydney McLaughlin, 16-year-old Track Star, Headed to 2016 Olympic Games

Sydney McLaughlin, who will be a senior this upcoming school year at Union Catholic High School in Scotch Plains, New Jersey, became one of...

Armour: French Open is Punishing Serena Williams for Having a Baby

By Nancy Armour Serena Williams is being punished for having a baby. That’s the only way to see the decision not to give her a seed...

United States Claims Sweep in PT2 as Women’s Triathlon Debuts at Rio 2016 Paralympics

The United States claimed a clean sweep of the podium in the PT2 class as women's triathlon took center stage at the Rio 2016 Paralympic...

Four Records Fall in Women’s Athletics at World Military Games

Four women's Games' records were broken at the International Military Sports Council (CISM) World Games athletics in the South Korean city of Mungyeong today. The first...

Pole Vault Champion Running For Russian Athletics Federation President

Double Olympic pole vault champion Yelena Isinbayeva is to run for president of the Russian ARAF athletics federation. Announcing her candidature in an interview...

United States Overcome Japan to Clinch Gold at WBSC Women’s Softball World Championship

The United States avenged their losses in the previous two finals of the World Baseball Softball Confederation (WBSC) Women's Softball World Championship to Japan...

Forster Named High-Performance Director for US Women’s Gymnastics

By Nick Butler | Tom Forster has been named high-performance director for the women's national team by USA Gymnastics following consultation with coaches and athletes. Forster,...

Russian Hackers Target Top American Stars After Launching Cyber Attack on WADA

Anti-doping bodies have fiercely criticized Russian hackers for leaking confidential documents about leading United States athletes in order to accuse them of illegal drug...

Meet Kathryn Smith, the NFL’s first female full-time assistant coach

Kathryn Smith began roaming the sidelines in high school. It was there, as she kept stats alongside her father during Christian Brothers Academy (Syracuse, N.Y.) football games that...

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