Owen: Takeaways from IOC’s Flip from Burger-Maker to Chipmaker
The great cities of the world might have fallen out of love with the Olympics; but there is little sign of the great sponsors...
China’s Sports and Fitness Market Expected to Triple in Value by 2025
China's sports and fitness market is predicted to exceed $725 billion in value by 2025, more than triple the $216 billion it was worth...
Olympics Costs Soaring? No Biggie.
By week’s end, the International Olympic Committee is supposed to get the final applications from the bidders who want the 2024 Summer Olympics. Los...
World Cup Added $14 Billion to Russian Economy, Organizers Report
By Mike Rowbottom |
The 2018 FIFA World Cup added more than $14 billion to the Russian economy, tournament organizers have claimed.
The figure was revealed...
Budweiser Ends 33-year Sponsorship Deal with USOC
Brewing giant Anheuser-Busch InBev, who manufacture Budweiser, have decided to end their sponsorship of the United States Olympic team after 33 years.
The United States...
ESPN is No Longer a Cash Cow
The Walt Disney Company did not meet financial analysts’ expectations when the company released its financial report earlier this week, and ESPN is a...
Horse Racing Faces Decline in Popularity
As far as the general public is concerned, the 2016 Thoroughbred horse racing season ended on Saturday afternoon in Baltimore. Nyquist, the Kentucky Derby...
Michael Jordan’s 1984 Olympics Shoes Sell for Record $190K
A pair of game-worn Michael Jordan sneakers sold for $190,373 at an auction on Sunday, setting a record for game-used shoes. The Converse shoes...
Adidas to Sponsor USA Volleyball Teams
Adidas and USA Volleyball have signed a "multi-year" partnership for the sportswear giants to sponsor American teams and events at all levels of the...
MLB Eyeing Return to Montreal?
Major League Baseball Commissioner Rob Manfred is teasing Montreal baseball fans claiming that it is possible that some regular season games could be played...
