IAAF World Championships Delivered $145 Million Impact to London
London hosting the International Association of Athletics Associations (IAAF) World Championships and the World Para Athletics Championships had a direct economic impact of over...
China’s Sports and Fitness Market Expected to Triple in Value by 2025
China's sports and fitness market is predicted to exceed $725 billion in value by 2025, more than triple the $216 billion it was worth...
Owen: Takeaways from IOC’s Flip from Burger-Maker to Chipmaker
The great cities of the world might have fallen out of love with the Olympics; but there is little sign of the great sponsors...
Olympics Costs Soaring? No Biggie.
By week’s end, the International Olympic Committee is supposed to get the final applications from the bidders who want the 2024 Summer Olympics. Los...
Michael Jordan’s 1984 Olympics Shoes Sell for Record $190K
A pair of game-worn Michael Jordan sneakers sold for $190,373 at an auction on Sunday, setting a record for game-used shoes. The Converse shoes...
ESPN is No Longer a Cash Cow
The Walt Disney Company did not meet financial analysts’ expectations when the company released its financial report earlier this week, and ESPN is a...
Cost of Rio 2016 Olympics Rises to $13.2 Billion, $3.5 Billion Over Budget
The cost of last year’s Olympic Games in Rio de Janeiro has increased to $13.2 billion - around $4.4 billion more than originally planned.
This...
Budweiser Ends 33-year Sponsorship Deal with USOC
Brewing giant Anheuser-Busch InBev, who manufacture Budweiser, have decided to end their sponsorship of the United States Olympic team after 33 years.
The United States...
Adidas to Sponsor USA Volleyball Teams
Adidas and USA Volleyball have signed a "multi-year" partnership for the sportswear giants to sponsor American teams and events at all levels of the...
Michael Jordan Olympic Memorabilia Breaks Auction Records
Shoes and a basketball jersey worn by Michael Jordan at the Los Angeles 1984 Olympic Games have achieved record prices at auction.
A pair of...
