Tag: women in sport
The Evolution of Marketing To Female Sports Fans
“Shrink it and pink it” as a marketing strategy is all but dead, thank you very much.
In its place we’re finally getting marketing campaigns...
Charity Publishes “Understanding Women’s Lives” Report Aimed at Increasing Participation Levels
The UK charity Women in Sport has released a report which they hope will lead to greater participation and engagement among women and girls.
The report,...
British Sports Minister, Olympic Champion Get Behind Drive To Increase Female Sports Participation
British Sports Minister Helen Grant and London 2012 boxing champion Nicola Adams have lent their support to Sport England's drive to get more women...
