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The Evolution of Marketing To Female Sports Fans

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“Shrink it and pink it” as a marketing strategy is all but dead, thank you very much. In its place we’re finally getting marketing campaigns...

Charity Publishes “Understanding Women’s Lives” Report Aimed at Increasing Participation Levels

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The UK charity Women in Sport has released a report which they hope will lead to greater participation and engagement among women and girls. The report,...

British Sports Minister, Olympic Champion Get Behind Drive To Increase Female Sports Participation

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British Sports Minister Helen Grant and London 2012 boxing champion Nicola Adams have lent their support to Sport England's drive to get more women...
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