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NBC already celebrating record advertising yield for Sochi 2014

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American broadcaster NBC Universal have sold a record $800 million in advertising for next year's Winter Olympics in Sochi and expect it to raise...

How Coca-Cola Helped Make London 2012 the Most Sustainable Games of Modern Times

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Worldwide Olympic Partner Coca-Cola knows more than most about the Olympic and Paralympics Games. After all, its association with the International Olympic Committee (IOC)...
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