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FAW-Volkswagen car manufacturer announces official sponsorship of Chinese basketball

The FAW-Volkswagen car manufacturer has entered a pivotal position across the flagship properties in Chinese basketball, according to an agreement orchestrated by the Swiss Infront Sports...

Swimming-pool operators turn to ultraviolet light as sanitizer

Public swimming pools are increasingly turning to ultraviolet light to kill bacteria and other pathogens that chlorine doesn’t always catch. Sanitizing pool water with UV...

Adidas reduces 2014 income outlook by 26 percent

Plagued by sagging sales in its TaylorMade-Adidas Golf unit and troubles in Russia caused by the political and socio-economic tensions there, the German Adidas Ag...

Introducing endurance sports to digital advertising

As triathletes, one professionally in the past and the other because she's clearly a glutton for torture in her free time, Holden Comeau and...

Nike reports net income up by 5 percent

Nike reports its net income rose 5 percent to 698 million US$ from 662 million for the final quarter ended May 31 as strong gross...

NBC Olympics Coverage in Sochi Record-setting

With nearly 1,600 hours of coverage from the Sochi Olympics, NBC Universial will set a Winter Games record, according to an announcement by NBC Olympics. NBC reports...

International Olympic TV Network?

Peter Ueberroth cannot help but feel the irony in new International Olympic Committee president Thomas Bach’s expressed intention to explore the idea of having...

15 People Worth Following On Twitter

Social media such as Facebook and Twitter are changing the landscape of communication. You no longer need an expensive marketing campaign with targeted press...

Glasgow 2014 Using Social Media To Help “Take People On Our Journey”, Says Chief...

Glasgow 2014 chief executive David Grevemberg believes that the effective use of social and digital media has been one of the main drivers behind...

Houston Astros Stay Strong in Offseason with Mobile App

With the help of technology, the Houston Astros are tracking their off-season workout progress through an app with content curated by Astros strength and...

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