Graphic designer claims Gold Coast 2018 mascot was based on his idea

A graphic designer in Australia has claimed that the new Commonwealth Games mascot unveiled by Gold Coast 2018 on Monday (April 4) has been...
Krystof Kryzl of the Czech Republic

NBC to Screen Coverage of Pyeongchang 2018 Live in All Time Zones

American broadcaster NBC will show coverage of next year's Winter Olympic Games in Pyeongchang live in real time across all time zones, it has...

Fox Selling Digital Super Bowl Ad Packages for $700,000

Fox television is selling digital-only advertising packages for next month's Super Bowl for as much as $700,000 for a 30-second spot, with a 30-second...

Southeastern Conference Revenue Jumps 62 Percent

Getting ready to file those tax returns? Chances are the figures won't add up to what the Southeastern Conference is producing. The SEC compiled $527.4 million...

Adidas set to sign record-breaking kit deal with Real Madrid days after cancelling IAAF...

Sportswear giants Adidas and Spanish La Liga side Real Madrid are reportedly poised to enter a record-breaking kit deal just days after it was...

Olympic Channel to Launch on August 21

A key element in the Movement’s push to engage more young people and spark interest in Olympism year-round, the channel will be available after...

Building Your Brand Wall

There’s a dichotomy in social media marketing that doesn’t get talked about a lot. See, your publishing options and opportunities are limited only by...

Baku reveal logo and branding for 2017 Islamic Solidarity Games

A new logo and branding has been revealed ahead of the fourth Islamic Solidarity Games in Baku next year. Organizers unveiled their designs at a...

Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print...

Adidas to end IAAF sponsorship in wake of doping scandal, reports claim

Adidas is to terminate its sponsorship deal with the International Association of Athletics Federations (IAAF) four years early as a result of the doping...

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