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Gambling on a Merger?

It doesn't seem all that long ago when FanDuel and DraftKings were spending a good chunk of cash on television commercials urging people to...

Radio still has a place in sports even though CBS wants out

CBS wants to get out of the radio business and is looking to get rid of the 117 stations it owns across the country....

9 Visual Communication Tips from Super Bowl 50

The Super Bowl is a massive shared visual content experience. The big game commands the attention of millions people from all walks of life,...

Technology Giants Apple to Sell Special Edition Watch Bands in Brazil During Rio 2016

Technology giants Apple will be selling limited-edition watch bands during next month’s Olympics in Rio de Janeiro.  The bands represent the flags of 14...

NBC Says Rio Games ‘Most Economically Successful’ Ever

“This will be our most economically successful games in history,” says Mark Lazarus, chairman of the NBC Sports Group, as NBC insists its Rio...

Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series

Last April, Nike launched "Better for It," its largest and most integrated women's campaign to date. It was mostly traditional in its format—commercials, print...

Olympic Channel to Launch on August 21

A key element in the Movement’s push to engage more young people and spark interest in Olympism year-round, the channel will be available after...

Adidas denies ending IAAF sponsorship deal over doping scandal

Adidas chief executive Herbert Hainer insists the German sportswear company has not cancelled its sponsorship contract with the International Association of Athletics Federations (IAAF),...

Building Your Brand Wall

There’s a dichotomy in social media marketing that doesn’t get talked about a lot. See, your publishing options and opportunities are limited only by...

Nike Sees Increased Revenues, Decline in Net Income for Fiscal Year Ending 31 May...

Nike’s net income declined 2% fron 846 million dollars in the final quarter of its fiscal year that ended May 31st, although revenues increased 6%...

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