Adidas denies ending IAAF sponsorship deal over doping scandal

Adidas chief executive Herbert Hainer insists the German sportswear company has not cancelled its sponsorship contract with the International Association of Athletics Federations (IAAF),...

Olympic Games Provide Platform for New Ad Initiatives

“Olympic Games Provide Global Platform For New Ad Initiatives” reads the headline to Philip Rosenstein’s review of findings of the Networked Insight media tracking...

Athletes and Politics

With the 2016 presidential election looming, people across the country are engaged in heated debate concerning the many components of society in the United...

New Director of the IOC’s recently created Public Affairs and Social Development through Sport

Briton Philip French, an experienced player in sports administration has been appointed Director of the IOC’s newly created Public Affairs and Social Development through...

An Ad Won’t Soil An NBA Uniform

National Basketball Association owners have decreed that ads will become part of NBA uniforms starting in 2017.  After all there is money to be made from...

Adidas to end IAAF sponsorship in wake of doping scandal, reports claim

Adidas is to terminate its sponsorship deal with the International Association of Athletics Federations (IAAF) four years early as a result of the doping...

The Decathlon Continues Growth With NBC Sports TV Partnership For 2016 New York Event

The New York Decathlon this year will be televised for the first time in its eight-year history after a partnership with NBC Sports Network....

America’s Cup World Series

NBC Sports Group will continue its coverage of the Louis Vuitton America’s Cup World Series next month, when America’s Cup racing returns to New York...

It is Good to be an NFL Owner

The National Football League season is about ready to get underway and it seems it is probably a good time to see how the...

AIBA signs agreement with Alibaba Sports Group in bid to aid boxing’s development

The International Boxing Association (AIBA) has signed a Memorandum of Understanding (MoU) with Alibaba Sports Group to cooperate on projects aimed at supporting and...

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