Adidas Concept Shoe is Touted as First to Utilize Biosteel Fiber

The Adidas Futurecraft Biofabric concept model is being touted as the world’s first performance shoe to utilize Biosteel fiber, a replication of natural silk...

Budweiser Ends 33-year Sponsorship Deal with USOC

Brewing giant Anheuser-Busch InBev, who manufacture Budweiser, have decided to end their sponsorship of the United States Olympic team after 33 years. The United States...

Rio 2016 Launch “A New World” Slogan

Rio 2016 has unveiled the official slogan for the Olympic and Paralympic Games - "A New World". The motto was launched alongside an accompanying manifesto...

Viva Las Vegas? NHL

The question to expand or not to expand for National Hockey League owners will be answered shortly after Pittsburgh or San Jose skates away...

Vegas Golden Knights May Eventually Turn Into a Strong Brand

The National Hockey League's Las Vegas franchise has a name, Vegas Golden Knights, but the team owner Bill Foley may have a trademark problem with the U....

GoDaddy Grand Canyon?

Sports marketing is firmly ensconced in the fabric of sports spectatorship all across the world. The marketing of recreation activities has also gained increasing...

Thursday Night Football Was NBC’s Most Watched November Thursday Show Since 2006

NBC’s first-ever telecast of Thursday Night Football averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since...

David Owen: The Brooklyn Dodgers, a Soccer War and a Rhinestone Cowboy – Great...

The gift-giving season is fast approaching; so in the spirit of "news you can use," I have put together a Top Dozen list of...
Krystof Kryzl of the Czech Republic

NBC to Screen Coverage of Pyeongchang 2018 Live in All Time Zones

American broadcaster NBC will show coverage of next year's Winter Olympic Games in Pyeongchang live in real time across all time zones, it has...

Gretchen Kelsey Brown Receives United States Sports Academy Distinguished Service Award

Gretchen Kelsey Brown, co-founder of Athletic Business magazine and chief executive officer of Athletic Business Media, Inc., has been presented the United States Sports...

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