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Ryan Lochte Was Never a Hero

It is doubtful anyone is going to learn any lessons from swimmer Ryan Lochte about why athletes should be appreciated for just their athletic...

Budweiser Ends 33-year Sponsorship Deal with USOC

Brewing giant Anheuser-Busch InBev, who manufacture Budweiser, have decided to end their sponsorship of the United States Olympic team after 33 years. The United States...

Vegas Golden Knights May Eventually Turn Into a Strong Brand

The National Hockey League's Las Vegas franchise has a name, Vegas Golden Knights, but the team owner Bill Foley may have a trademark problem with the U....

Thursday Night Football Was NBC’s Most Watched November Thursday Show Since 2006

NBC’s first-ever telecast of Thursday Night Football averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since...

Proposed Football League a Threat to College Football?

There is word of another attempt at starting a football league. This one has a significant variation compared to other startup leagues. The players...

Adidas Concept Shoe is Touted as First to Utilize Biosteel Fiber

The Adidas Futurecraft Biofabric concept model is being touted as the world’s first performance shoe to utilize Biosteel fiber, a replication of natural silk...

Viva Las Vegas? NHL

The question to expand or not to expand for National Hockey League owners will be answered shortly after Pittsburgh or San Jose skates away...

Gretchen Kelsey Brown Receives United States Sports Academy Distinguished Service Award

Gretchen Kelsey Brown, co-founder of Athletic Business magazine and chief executive officer of Athletic Business Media, Inc., has been presented the United States Sports...

Fox Selling Digital Super Bowl Ad Packages for $700,000

Fox television is selling digital-only advertising packages for next month's Super Bowl for as much as $700,000 for a 30-second spot, with a 30-second...

GoDaddy Grand Canyon?

Sports marketing is firmly ensconced in the fabric of sports spectatorship all across the world. The marketing of recreation activities has also gained increasing...

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