Ryan Lochte Was Never a Hero

It is doubtful anyone is going to learn any lessons from swimmer Ryan Lochte about why athletes should be appreciated for just their athletic...

WBSC Announce Broadcasting Rights Deals for Women’s Baseball World Cup

Broadcasting rights for the World Baseball Softball Confederation (WBSC) Women's Baseball World Cup have been awarded to companies in Asia, the Americas and Oceania. SBS,...

Rio 2016 Launch “A New World” Slogan

Rio 2016 has unveiled the official slogan for the Olympic and Paralympic Games - "A New World". The motto was launched alongside an accompanying manifesto...

Adidas Concept Shoe is Touted as First to Utilize Biosteel Fiber

The Adidas Futurecraft Biofabric concept model is being touted as the world’s first performance shoe to utilize Biosteel fiber, a replication of natural silk...

Budweiser Ends 33-year Sponsorship Deal with USOC

Brewing giant Anheuser-Busch InBev, who manufacture Budweiser, have decided to end their sponsorship of the United States Olympic team after 33 years. The United States...

Exclusive: Olympic Brand in Decline Ahead of Rio 2016, Study Claims

The Olympic Partner (TOP) sponsors are among the worst affected by the Zika virus and a “relative decline of the Olympic brand”, a study...

Vegas Golden Knights May Eventually Turn Into a Strong Brand

The National Hockey League's Las Vegas franchise has a name, Vegas Golden Knights, but the team owner Bill Foley may have a trademark problem with the U....

Thursday Night Football Was NBC’s Most Watched November Thursday Show Since 2006

NBC’s first-ever telecast of Thursday Night Football averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since...

GoDaddy Grand Canyon?

Sports marketing is firmly ensconced in the fabric of sports spectatorship all across the world. The marketing of recreation activities has also gained increasing...

The Once “Mighty Game” is a TV Show Now

The Major League Baseball "All-Star Game" started off as a gimmick, and remains a gimmick eighty-three years later.  The first "gimmick," if you will,...

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