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NBA Star’s Comments Come as Under Armour Shares Sink

Golden State's Kevin Durant. Photo: Bill Streicher-USA TODAY Sports

Shares of the Under Armour sportswear company sank more than 3 percent on Tuesday, a day after National Basketball Association star Kevin Durant said young players do not like the company’s shoes.

“Nobody wants to play in Under Armours. I’m sorry. The top kids don’t because they all play Nike,” the All-Star forward of the 2017 champion Golden State Warriors said during an interview on “The Ringer” podcast on Monday.

Durant signed a new shoe deal with Nike in 2014, spurning a deal from Under Armour that reportedly was worth as much as $285 million over 10 years. Durant’s Warriors teammate Stephen Curry has a multimillion dollar contract with Under Armour that includes an equity stake.

Asked if he had spoken to Curry about Under Armour shoes, Durant, the 2017 Most Valuable Player in the NBA finals, said, “Everybody knows that. They just … nobody don’t want to say nothing.”

This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.

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