Olympic Ads Reflect High Viewership
Ads created for the Rio 2016 Olympic Games in 2016 by Google brand partners have racked up 400 years’ worth of viewing time, according to Origami Logic. If Olympic YouTube watch trends during the past year continue throughout the Olympic Games, fans will view in aggregate 65% of content on mobile devices. YouTube partnered with broadcasters in 60 countries, including the BBC and America Movil, providing links to highlight information related to the Olympic Games though its search engine and YouTube, which will provide live streaming of events.
Origami Logic also released data. For each brand, the company is tracking social campaigns being run in Facebook, Twitter, Instagram, YouTube and Google Plus. Total engagement, which measures likes, shares and more, across different platforms, reached more than 7.75 million. The top five most-engaged brands include Nike with 3 million likes, shares and other interactions. Under Amour followed at No. 2 with 2 million; Adidas with 2 million; Dick’s Sporting Goods with 164,000; and Ralph Lauren with 157,000. Adidas, Under Amour, Ralph Lauren, Dick’s Sporting Goods, and Omega watches took the top five spots for the brands gaining the most likes and favorites across different platforms.
This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.