With a 30-second commercial priced at almost 5 million Dollars advertising on CBS’ February 7th Super Bowl broadcast could hit new record levels. According to Media Daily News, 50 minutes of total advertising could top 400 million Dollars (approx. 368 million Euros). Kantar Media says the 2015 game witnessed total revenue for the event at 345.4 million Dollars, with a 30-second commercial scoring an average of 4.4 millions. The media research company says there were 82 commercial messages in 2015 totaling 48 minutes and five seconds of advertising time.
In the past two games, 37% (2015) and 40% (2014) of brand ads were 60 seconds or longer, the highest shares since at least 1984. Kantar says by comparison, the normal proportion of long-form ads on broadcast networks is about 6%.- For the last 10 years, Anheuser-Busch has been the dominant marketer in the game, spending 278.3 million Dollars. PepsiCola is next at 172 millions, followed by Coca-Cola at 118.4 millions; Chrysler Group with 89.5 millions; and General Motors at 86.8 million Dollars. Overall, Super Bowl ad pricing has grown 76% in 10 years, generating 2.38 billion Dollars (approx 2.2 billion Euros) in total network ad sales.
This story first appeared in the blog, The Sport Intern. The editor is Karl-Heinz Huba of Lorsch, Germany. He can be reached at ISMG@aol.com. The article is reprinted here with permission of Huba.